Psychology of Giving: The Identifiable Victim Effect [infographic]
Elevating Online reach for
UK Charities
Digital for Charities focuses on providing practical, actionable digital marketing and operational advice to UK charities, particularly those with limited resources. You’ll find articles targeting common challenges and needs such as fundraising, SEO, compliance, and digital tools.
Editorial picks
Why You Should Ignore Soft Opt-In and Stick With Opt-In
On LinkedIn the ICO (Information Commissioner’s Office) posted on LinkedIn regarding the new soft opt-in rules. The post started with: Charities now have more flexibility on how they contact their supporters under data law change. Under the recent Data (Use and Access) Act, charities can email, text and direct message…
Google Ads Grant
Performance Max Limitation With a Google Ads Grant
The Technical Restriction In a standard Paid PMax campaign, video is a mandatory requirement (if you don’t provide one, Google will actually auto-generate a basic one for you using your images). However, because Google Ad Grants are strictly limited to the Search Network, the system handles your PMax assets differently: No YouTube Inventory: Ad Grant ads cannot appear on YouTube….
